Iread it and I was laughing at the outrageous and broad brush strokes that the author uses in her writing. In short, this is an advertising campaign for Dove products, aimed at boosting women’s self esteem rather than her sex appeal.
Based on this advertisement and the over sexualization of media, I would dare ask the author, what is wrong with this ad? How is it not feminist?
I am a fan of classical art and have noticed how the conception of beauty has changed. The woman that Johannes Vermeer painted above is a healthy, active woman who would have been thought very attractive in his day. Today she would be overweight or obese and unfashionable. But how is she different from the modern everyday woman who Dove chooses to showcase in their advertising? This milkmaid is going about her daily work for her home and family or her local dairy farm and not needing to care if she fits the right image of how people perceive her.
I work with many young women who have an outstanding perspective of their self image. I have worked with other young women who try to change themselves for the chance that the “right person” will notice them. I find this ad an affirmation that all women are more beautiful than they perceive themselves to be.
As for myself, I’m not the over 35 woman with a library card that the article’s author describes, (I’m 27 with a library card) but success and determination should be determined by each woman. The stay at home mom has the same level of equality as the high level CEO. A struggling single mother has the same rights and equality as the woman whose income with her husband allows her Gucci and Prada merchandise. The beauty of this ad shows that although it’s true that many women have self-esteem issues, the image that a woman sees of herself can be vastly different than how someone else sees her. That sometimes the biggest struggle for equality comes from within herself.