Photos of the bus ads in Cleveland sponsored by the abortion clinic Preterm.


We were contacted today by one of our friends in Ohio who brought to our attention that the Greater Cleveland Regional Transit Authority (GCRTA) is now promoting an ad Campaign sponsored by the local abortion provider Preterm.  The movement called “My abortion, My life” seeks to “Help people see abortion for what it is: a normal and necessary part of women’s reproductive lives and health.”
What we see in examining this ad campaign and its abortion clinic sponsor is an attempt to drum up business at their center by normalizing and removing lingering stigmas attached to abortion.  Even after being legal in our country for nearly 40 years, the initial aversion and discomfort with abortion still keeps many from women sharing this decision proudly. Abortion proponents claim this silence is due only to the negative stigmas the pro-life community has forced upon women who have had abortions. They fail to note that it is pro-life groups offering support and counseling to women who experience the negative physical and psychological effects that abortion brings. Perhaps the relative lack of positive abortion experience sharing is more the result of there not being many women who can claim that abortions are a wonderful experience. Abortion leaves a woman feeling completely at odds with her own body and often ashamed to admit she would mutilate and destroy her body’s beautiful life-giving abilities.
 This is, however a very dangerous campaign as it is appealing to women who have suffered through abortions to justify their actions and not only “own” them, but encourage others to follow suit. We know that abortion is an act of great violence in which a human life is ended. We also know that women often make this decision uninformed or due to circumstances that are very difficult and are left traumatized and broken. The type of dialogue that “My abortion, My life” is trying to encourage does not address any of these issues and instead simply glosses over them to the end message of “I had an abortion and I’m fine.”  It is an attractive message to a woman in denial of her actions and one that might lead many more women down this terrible path.
The Guiding Star Project recognizes that public opinion and the media’s portrayal of abortion has always played in role in the number of abortions. “Public relations is a huge component of pro-abortion strategy. Wrote NARAL co-founder and pro-life convert Dr. Bernard Nathanson in 2002, “[W]e captured the media, we spent money on public relations.… Our first year’s budget was $7,500. Of that, $5,000 was allotted to a public relations firm to persuade the media of the correctness of our position. That was in 1969.”” Jill Stanek
We know it is important to win the cultural battle of the “rightness or wrongness” of abortion and recognize that messages on public transit systems do have a huge impact in this battle and need to be addressed.
Please spread the word and join us in contacting the GCRTA and supporting the Cleveland Pro-Life community in speaking out against these ads.
General Manager – gm@gcrta.org
File a Complaint – http://tpzweb02.gcrta.org/hiwire?.a=cCustomerComplaint
Complaint Line – (216)566-5227
Facebook Page: https://www.facebook.com/riderta
Twitter: http://twitter.com/#!/GCRTA
Special thanks to our friends over at Livingthesacrament.com for alerting us to this story and encouraging their members to speak out against this sort of pro-abortion tactic.